Strategic Management in Developing Countries Case Studies by James E. Austin
Author:James E. Austin
Language: eng
Format: epub
Publisher: POCKET BOOKS
Published: 2000-07-15T00:00:00+00:00
CASE STUDY QUESTIONS
Sabritas
How successful has Sabritas been? Why?
How important are the government’s actions to the company’s future success?
How serious is the competitive threat from Barcel?
What should management do to deal with the government and Barcel?
Milkpak
What are the major impediments facing Packages as it attempts to mount the Milkpak operation?
What are the implications of the Milkpak operation for the traditional milk distribution system?
What recommendations would you make to management regarding the design and operation of its marketing system?
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